Low Budget Films

 I am going to explain the marketing techniques used in three different low budget films produced in the UK the films are Tank 432, Tucked and Tyrannosaur. 

Tank 432

Tank 432 was a low budget film produced in the UK by a small independent British studio known as Belstone Pictures, the budget for Tank 432 was estimated at around 150,000 pounds. They used a few marketing strategies such as trailers, posters and they had entered a film festival. When Belstone Pictures was advertising through using poster they only had three different designs as they did not have a high enough budget to create and distribute posters by themselves. They had distributed their posters mainly on social media as it is a free platform and a app which is used widely by many different people. Belstone had chosen marketing methods such as posters, social media etc. cause it was the cheapest option they could afford with their budget so they had to use free platforms such as twitter and instagram to spread notice about Tank 432 without additional costs.

Tucked

Tucked was another film released by Belstone Pictures and produced in the UK this film had a much smaller budget than Tank 432 this meant that they had to be even smarter with their marketing than they were with Tank 432. This means that they had to tighten down on the posters that they could make and distribute and also how they decided to distribute their trailers which were mainly done through social media and other free social platforms such as YouTube. Releasing trailers on social media and using /specific hashtags that relate to your film can reach a wide audience with Tucked being a drama/comedy it can find fans of both genre and could get some of those fans to engage with the film.