Digipack Conventions

 A digipack is the entire packaging of a CD which is used to attract audience members to buy the CD.

A Digipack consists of: the album artwork, track list, artist, warning, barcode and images.

Whilst CDs are not purchased so frequently anymore elements of the digipack are still vital for digital download and streams such as cover artwork and the track list.

The blog post below will explain the typical conventions of a digipack.

Typical conventions of a digipack

• Digipacks tend to have eye catching pictures or cover art that take over the whole front cover of the pack with the title over the picture.
• The picture illustrated on the front cover tends to have a relationship to either the songs on the album or the overall feel of the album.
• The song title and artist's name are typically shown on the front cover of the digipack.

Track List 

• The track list for an album is very important as it has all the song names and the order they are in on the CD it also gives somewhat of a description of what type of music you're going to be listening to as the names of the songs can often give that away as they are usually intended to.
  
  
• Track lists are also important so fans can know what songs are going to be featured in this album and whether its songs they like or songs they are not really fans of.
  
  

Artist/Band name 

• The artist or band name is usually plastered onto the back and the front of the Digipack, The font in which is done in can vary depending on the vibe and style the artist is trying to convey with the overall design of the digipack.
• The artist/band name could also be what draws in certain audiences and helps them decide whether this is the type of music they want to listen to and whether the band is suited to their tastes.
  

Warning(if applicable)

• Warnings on digipack usually come in the form of a parental advisory sticker plastered on the CD cover usually on both the front and the back, this is mainly used to notify parents if their child is the one buying the CD that there is strong language in many of the songs and that they should just be advised.

Barcode

• The barcode is usually put on the back of a digipack they are used to scan the CD when they are being purchased.

Images 

• The main images used on digipacks are the pictures or artworks used as the front and back covers of the CD these again are used to draw attention to certain audiences based on whether the pictures appeal to them aesthetically or not this can be a deciding factor on whether someone will buy the CD or not.

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